Exhibitors warm up for fourth Beauty West Africa show Nov 29

ORGANISERS of Beauty West Africa have confirmed November 29 for the fourth edition with over 220 exhibitors expected during the show holding at the Landmark Centre on Victoria Island, Lagos.

The display will see a convergence of manufacturers, suppliers and distributors around the world from Africa, Asia, the Middle East, Europe and North America, ready to conduct business in Nigeria’s beauty, hair and cosmetics businesses.

This year’s edition will also see many exhibitors returning this year with other new companies that will be taking part in what will be Africa’s biggest beauty event.

According to the Managing Director of BtoB Events, Jamie Hill, organisers are looking forward to meeting the exhibitors both old and new, and particularly those from the country.

“Beauty West Africa 2022 will welcome a record number of Nigerian exhibitors, which is a testament to the entrepreneurial spirit of the Nigerian people and sector.

“Despite various challenges being faced in the local economy (such as inflation and devaluation of the Naira) these Nigerian businesses are actively continuing to invest in activities designed to boost their revenue and exporting capacities.

“We are delighted to welcome national pavilions from no less than five countries at this year’s exhibition and conference, furthering our mission to bring the world of beauty to Nigeria,” Hill said.

In addition to a wide range of products from exhibitors, other attractions at the event include seminars, demonstrations and a beauty conference, as well as visits by key beauty celebrities and influencers.

According to the organisers, a mix of business opportunities, talks and potential to see the latest developments in hair and beauty products makes the event a must attend for many businesses.

The managing director of the firm added: “This is the place to be if you want distributors in Africa. Successful features at exhibitions organised by BtoB Events are pavilions bringing together businesses from specific countries, and Beauty West Africa is no different. Official pavilions will be present from Indonesia, South Africa, Senegal, Pakistan, and Egypt.”